Beauty Born in a Laboratory of Craftsmanship

A Family-Owned Brand from Emilia Romagna Since 1974

We believe in an artisanal approach, where each product is the result of passion, precision, and Italian elegance. Our philosophy is rooted in care — starting from the scalp and extending through every strand of hair — using active natural ingredients combined with cutting-edge science.

“We look to our roots to rediscover the artisan skill of those who tend to the well-being of others — to transform it into beauty.”

What Makes Us Unique?

100% Vegan and Plant-Based Ingredients
Exclusive Active: Meyen Yeast
Handmade in Italy, from formula to packaging
Salon-customized treatments with a lab-like experience